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Press Releases

OptiTrack Takes Over as Animation Market Leader; Customers Break Motion Capture Records

New Customers Include Activision, Microsoft Games Studios, Eidos, Ubisoft, Crytek, DICE, and USC School of Cinematic Arts

With dozens of installations in the last six months, OptiTrack has become the motion capture technology of choice for production character animation. Many of these new adopters had capture requirements that were deemed impossible based on existing technologies, yet with OptiTrack’s Prime Series cameras, exceeded expectations even in complex outdoor and large-volume shooting scenarios. New customers include some of the most distinguished studios and universities in Games, Film, and Animation Education:

  • Activision
  • Animatic Media
  • Animatrik Film Design
  • ArcherMind
  • Cal State LA
  • Crew
  • Crytek
  • Eidos
  • GameOn Audio
  • Giant Studios
  • Imagination Studios
  • Infusion Studios
  • Microsoft Game Studios / 343 Industries
  • Moving Picture Company
  • New England Institute of Technology (NEIT)
  • Oculus VR
  • Pixel Studio
  • Ready at Dawn
  • Remedy Entertainment
  • Sports VF
  • The Third Floor
  • Trident Technical College
  • TV Globo
  • Ubisoft
  • Universidad de Costa Rica
  • University of Wolverhampton
  • US Army Game
  • USC School of Cinematic Arts
  • VRcade
  • Warhouse Studios
  • Warner Bros.
  • Worldstage
  • Xaviant

“Long the preferred choice for customers installing their first motion capture stage, 2014 has also seen many of the most storied studios in games and film switching to OptiTrack from different mocap technologies—by more than 8 to 1 over the last year,” said Jim Richardson, CEO of OptiTrack. “Many of these new systems are also rewriting the rules on what is possible with motion capture.”

The largest motion capture volume in history – Animatrik Film Design

“We deployed 110 Prime 41 cameras to produce the largest capture volume in history,” said Brett Ineson, CEO of Animatrik Film Design. “At 185’ x 80’ x 20’ of active capture volume, we doubled the size of the previously claimed record—and this on a live-action film set crowded with actors, props, and even practical effects.”

Animatrk and OptiTrack

Animatrik has also taken their Prime 41s outdoors to capture the world’s top mountain biker performing hits, flips and double tail whips at over 40’ off of the ground—challenging shots that required cameras to be aimed straight at the sun, clouds and sky. Outdoor capture volumes of this scale have been traditionally impossible, but the Prime 41’s superior range made the shoot a success. The Prime Series’ simple setup and teardown proved valuable as well, as a momma bear and cubs visited the set mid-shoot.

Long range, high-density facial capture – Activision

“When Activision wanted to know how our Prime Series could enable their vision for a new performance capture stage, we were stunned by the scale of what they wanted to achieve. It was twice the size of a traditional P-Cap setup,” said Brian Nilles, OptiTrack’s Chief Strategy Officer. “We engineered a solution based on the super-long-range Prime 41 that actually exceeded their original spec, capable of tracking 100 3mm face markers from up to 65’ away.”

USC School of Cinematic Arts using OptiTrack Motion Capture

Teaching Hollywood mocap pipelines to future content creators – USC School of Cinematic Arts

In addition to educating some of the most distinguished filmmakers in the world, the USC School of Cinematic Arts shapes the future of media content with its research on the science behind digital arts. At its heart is The Robert Zemeckis Center for Digital Arts, a world-class digital production facility that recently installed three OptiTrack Prime Series systems to expand its instructional and research capabilities. The installations include a performance capture stage for teaching production animation to future content creators; the Michelle and Kevin Douglas IMAX® Theatre and Immersive Lab with integrated motion capture for exploring real-time interactivity, live stereoscopic media and gesture interface; and a World Building Media Lab to design and visualize virtual environments for immersive story-boarding, previsualization and concepting.

To see OptiTrack technology live at the SIGGRAPH Conference in Vancouver, BC being held August 10-14, 2014, stop by booth (#1223). For more information on OptiTrack products and pricing, please visit

About OptiTrack

OptiTrack creates the highest performing 3D tracking hardware and software available today and has become the largest motion capture provider in the world. By delivering the best 3D precision, simpler real time workflows, on-site manufacturing enabling the industry’s lowest pricing, and free and open developer access, it has become the favorite of industry leaders in game and film production, university education and research, engineering, life science, sports performance and injury prevention, and many others.

The OptiTrack product line includes motion capture software and high-speed tracking cameras, contract engineering services, the GEARS golf training and club fitting solution, and affiliate consumer tracking products TrackIR and SmartNav.

Entertainment customers include: Activision, Electronic Arts, 343 Industries, US Army Game, Cloud Imperium, Square Enix, Ready at Dawn, TV Globo, NetherRealm, Ubisoft, Rockstar Games, Crytek, Remedy, Game On Audio, The Moving Picture Company, Animatrik Film Design, and other top studios and developers around the world. Engineering customers include: Boeing, KMel Robotics, NASA, Oculus VR, Lockheed Martin, John Deere, Mechdyne, Under Armour, Stanford University, Duke University, Laser Shot, Mitsubishi, and Dassault Systems.