Customer Spotlight
2 min. read

OptiTrack Spotted in Nike’s RIP THE SCRIPT

“Rip the Script” collage showing sports performers and motion capture activity.

Nike’s new RIP THE SCRIPT film brings together football legends, cultural icons, and high-energy creative storytelling in a production built around motion, performance, and imagination.

Built around instinct, creativity, and the joy of football, the film is a high-energy showcase of performance and imagination. Look closely around 1:40 and you’ll spot OptiTrack motion capture cameras in a pop-up environment, helping capture real-world movement with the precision and reliability trusted by world-class creative teams.

Watch the video above, and read more about Nike’s RIP THE SCRIPT campaign in Nike’s official press release.